{"product_id":"2940172266584","title":"Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales","description":"\u003cp\u003eUnleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. \u003c\/p\u003e\u003cp\u003eDiscover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.    \u003c\/p\u003e\u003cp\u003eMarcia Yudkin is the author of \u003ci\u003e6 Steps to Free Publicity\u003c\/i\u003e - now in its third edition - and 14 other books.    \u003c\/p\u003e\u003cp\u003e©2011 Marcia Yudkin (P)2011 Marcia Yudkin\u003c\/p\u003e","brand":"Fish Lips Creative","offers":[{"title":"Default Title","offer_id":47105917616368,"sku":"2940172266584","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172266584_p0.jpg?v=1763757351","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172266584","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}