{"product_id":"2940172266621","title":"No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing","description":"\u003cp\u003eIf screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.    \u003c\/p\u003e\u003cp\u003eWhether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. \u003c\/p\u003e\u003cp\u003eThis concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.\u003c\/p\u003e\u003cp\u003eThis is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.  \u003c\/p\u003e\u003cp\u003e©2012 Marcia Yudkin (P)2013 Marcia Yudkin\u003c\/p\u003e","brand":"Fish Lips Creative","offers":[{"title":"Default Title","offer_id":47105971257584,"sku":"2940172266621","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172266621_p0.jpg?v=1763757440","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172266621","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}