{"product_id":"2940172414053","title":"Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success","description":"In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make or break your career.\u003cbr\u003e\u003cbr\u003e In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eGetting to Like\u003c\/i\u003e is a practical, actionable guide to anticipating and staying one step ahead of the curve and your competition. Each chapter provides specific examples for effective communication and engagement, including:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eStrategies for both in-person and digital channels.\u003c\/li\u003e\n\u003cli\u003eInterviews, case studies, and advice from branding and marketing experts.\u003c\/li\u003e\n\u003cli\u003eSpecific guidelines for successfully navigating the most essential platforms.\u003c\/li\u003e\n\u003c\/ul\u003eIt's a crowded, competitive marketplace out there. \u003ci\u003eGetting to Like\u003c\/i\u003e will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47105995604208,"sku":"2940172414053","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172414053_p0.jpg?v=1763835599","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172414053","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}