{"product_id":"2940172414305","title":"Jobs To Be Done: A Roadmap for Customer-Centered Innovation","description":"In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love?\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSifting through purchasing data for clues about what might well or haphazardly brainstorming ideas are typical strategies. But \u003ci\u003eJobs To Be Done\u003c\/i\u003e offers a far more precise and effective approach: determine the drivers and customer behavior-those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1\/4-inch drill bit, but a 1\/4-inch hole They're not just buying ice cream, but also celebration, bonding, and indulgence.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. Bu reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and \"like\" buttons.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePacked with similar examples from every industry, this complete innovation guide explains bot foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to:\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFigure out what customers really want, even if they can't express it\u003c\/li\u003e\n\u003cli\u003eSort out valuable insights from less useful customer data\u003c\/li\u003e\n\u003cli\u003eDig into the underlying \"why\" of customer behavior, not just the \"what\"\u003c\/li\u003e\n\u003cli\u003eTarget unaddressed jobs to be done that have the power to disrupt\u003c\/li\u003e\n\u003cli\u003eIdentify key customer segments you didn't know existed\u003c\/li\u003e\n\u003cli\u003eDevelop solutions that work with ingrained habits, not against them\u003c\/li\u003e\n\u003cli\u003eUse a Jobs-based lens to get a broader view of the competition\u003c\/li\u003e\n\u003cli\u003eGenerate better ideas in brainstorming sessions and vet your solutions\u003c\/li\u003e\n\u003cli\u003eSidestep common mistakes, such as engaging in \"feature wars\"\u003c\/li\u003e\n\u003cli\u003eSpot emerging trends that are changing how customers will behave\u003c\/li\u003e\n\u003cli\u003eWork customer insights into the design process\u003c\/li\u003e\n\u003cli\u003eAnd much more \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003ci\u003eJobs To Be Done\u003c\/i\u003e gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47098986823920,"sku":"2940172414305","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172414305_p0.jpg?v=1763832683","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172414305","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}