{"product_id":"2940172441790","title":"The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social","description":"TODAY, business moves at the speed of  thought. The web enables a perpetual cycle of interaction and feedback, and  every status update or tweet that mentions your company or brand either helps  or hurts you reputation in real-time. Customers expect a level of  attentiveness and responsiveness that most companies can't live up to. Can  you?\u003cbr\u003e  \u003cbr\u003e  In The Now Revolution, renowned marketers and social media experts Jay Baer  and Amber Naslund offer an effective seven-part plan to harness the power of  the social web and adapt to the new era of instantaneous business.\u003cbr\u003e  \u003cbr\u003e  Customers aren't going to wait for your next polished press release to  decide if they like you and your products or services. Instead, they're  choosing between you and your competition every second of every day-and  talking about it online. Keeping up with them requires seven shifts that will  make your business faster, smarter, and more social:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eStrip away silos and overgrown business processes \u003c\/li\u003e\n\u003cli\u003eHire and empower  a new type of employee \u003c\/li\u003e\n\u003cli\u003eOrganize internal teams for maximum external impact \u003c\/li\u003e\n\u003cli\u003eListen at the point of need \u003c\/li\u003e\n\u003cli\u003eTravel the Humanization Highway and respond effectively to customer  inquiries \u003c\/li\u003e\n\u003cli\u003ePlan for, find, and manage real-time crises \u003c\/li\u003e\n\u003cli\u003eRedesign success metrics in a business world that's increasingly  instantaneous\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cbr\u003e  Real-time communication and social media have changed the way we do  business-forever. The Now Revolution shows you how to adapt your organization  to meet the expectations of today's always-on customer and harness the power  of now.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116797247728,"sku":"2940172441790","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172441790_p0.jpg?v=1763835580","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172441790","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}