{"product_id":"2940172441837","title":"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small","description":"\u003cp\u003eIt's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.  \u003c\/p\u003e\u003cp\u003eDon't get discouraged. \u003ci\u003eGet scrappy!\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003eShattering the myth that only big brands can do big things,\u003ci\u003e Get Scrappy\u003c\/i\u003e will help you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDemystify digital marketing in a way that makes sense for your business \u003c\/li\u003e\n\u003cli\u003eDo more with less \u003c\/li\u003e\n\u003cli\u003eBuild a strong brand with something to say \u003c\/li\u003e\n\u003cli\u003eFind inspiration in unexpected places \u003c\/li\u003e\n\u003cli\u003eCreate relevant and engaging content and promote it via Twitter, Facebook, and other channels \u003c\/li\u003e\n\u003cli\u003eIntegrate strategy and message across touch-points for a unified brand experience - both online and off\u003c\/li\u003e\n\u003cli\u003eSpark dialogue with your community of customers\u003c\/li\u003e\n\u003cli\u003eMeasure what matters\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, \u003ci\u003eGet Scrappy\u003c\/i\u003e is the map you need to take your marketing from good to great.  \u003c\/p\u003e\u003cp\u003e©2016 Nick Westergaard (P)2016 Gildan Media LLC\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116845809904,"sku":"2940172441837","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172441837_p0.jpg?v=1763835907","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172441837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}