{"product_id":"2940172442162","title":"How to Change Minds: The Art of Influence without Manipulation","description":"Persuade, Don't Push!\u003cbr\u003e \u003cbr\u003e Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116718997744,"sku":"2940172442162","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172442162_p0.jpg?v=1763833925","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172442162","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}