{"product_id":"2940172442445","title":"Hello, My Name is Awesome: How to Create Brand Names That Stick","description":"Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the \"so bad she gave them an award.\" Alexandra Watkins is not afraid to name names. ","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47100958441712,"sku":"2940172442445","price":19.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172442445_p0.jpg?v=1763834331","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172442445","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}