{"product_id":"2940172443145","title":"The Ostrich Paradox: Why We Underprepare for Disasters","description":"\"\u003ci\u003eThe Ostrich Paradox\u003c\/i\u003e boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-hear for everyone who cares about risk.\"\u003cbr\u003e\u003cbr\u003e -Daniel Kahneman, winner of the Nobel Prize in Economics and author of \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e We fail to evacuate when advised. We rebuild in flood zones. We don't wear helmets. We fail to purchase insurance. We would rather avoid the risk of \"crying wolf\" than sound an alarm.\u003cbr\u003e\u003cbr\u003e Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction?\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eThe Ostrich Paradox,\u003c\/i\u003e Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eHow people make decisions when confronted with high-consequence, low-probability events-and how these decisions can go awry\u003c\/li\u003e\n\u003cli\u003eThe 6 biases that lead individuals, communities, and institutions to make grave errors that cost lives\u003c\/li\u003e\n\u003cli\u003eThe Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them\u003c\/li\u003e\n\u003cli\u003eWhy, if we are to be better prepared for disasters, we need to learn to be more like ostriches, not less\u003c\/li\u003e\n\u003c\/ul\u003e Critically important, \u003ci\u003eThe Ostrich Paradox\u003c\/i\u003e is a must-hear for anyone who wants to understand why we consistently underprepare for disasters, as well as private and public leaders, planners, and policy-makers who want to build more prepared communities.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47101044654320,"sku":"2940172443145","price":17.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172443145_p0.jpg?v=1763834409","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172443145","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}