{"product_id":"2940172443220","title":"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage","description":"\u003cb\u003eThe marketer's guide to modernizing platforms and practices\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language-and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.\u003cbr\u003e\u003cbr\u003e The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing.\u003cbr\u003e\u003cbr\u003e Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for \"baking\" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business.\u003cbr\u003e\u003cbr\u003e Written by a premier practitioner of modern marketing, this audiobook will provide you with:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eInsights on the evolution of product development and management in the organization-and why marketing must partner with them in the new era\u003c\/li\u003e\n\u003cli\u003eAn understanding of Agile methods and their application to marketing\u003c\/li\u003e\n\u003cli\u003eA plan for integrating Agile with your traditional methods\u003c\/li\u003e\n\u003cli\u003eTactics to drive alignment with product management\u003c\/li\u003e\n\u003cli\u003eA pathway to becoming the steward of customer experience\u003c\/li\u003e\n\u003c\/ul\u003e Rich with examples, case studies, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), \u003ci\u003eThe Agile Marketer\u003c\/i\u003e will help you transform marketing in your organization, in spirit and practice-and help realize its critical roles in product management and the customer experience.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47101373350128,"sku":"2940172443220","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172443220_p0.jpg?v=1763835767","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172443220","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}