{"product_id":"2940172471216","title":"Beyond Advertising: Creating Value Through All Customer Touchpoints","description":"\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBeyond Advertising\u003c\/i\u003e provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities.\u003c\/p\u003e\u003cp\u003eThis audiobook offers a concrete set of principles, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHolistically orchestrate and allocate resources across all touch points\u003c\/li\u003e\n\u003cli\u003eRedefine expectations of success to align for multi-win outcomes\u003c\/li\u003e\n\u003cli\u003eProvide every stakeholder at all touch points a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a share worthy story\u003c\/li\u003e\n\u003cli\u003eDevelop all touch points to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touch points\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47099009859824,"sku":"2940172471216","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172471216_p0.jpg?v=1763836442","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172471216","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}