{"product_id":"2940172471377","title":"Generating Buy-In: Mastering the Language of Leadership","description":"\u003cp\u003eThe ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a \"\"big picture\"\" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. \u003ci\u003eGenerating Buy-In: Mastering the Language of Leadership\u003c\/i\u003e will help you master the powerful language that breeds such a commitment.\u003c\/p\u003e\u003cp\u003eThrough real-world case studies and exclusive interviews, \u003ci\u003eGenerating Buy-In\u003c\/i\u003e imparts a revolutionary yet practical approach to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCrafting a strategic story that projects a positive future to your audience\u003c\/li\u003e\n\u003cli\u003eSpeaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners\u003c\/li\u003e\n\u003cli\u003ePutting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eComplete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling \u003ci\u003eGetting to Yes, Generating Buy-In\u003c\/i\u003e is an indispensable resource for leading and succeeding in today's fiercely competitive world!\"\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106065203440,"sku":"2940172471377","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172471377_p0.jpg?v=1763836688","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172471377","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}