{"product_id":"2940172472268","title":"The Sandler Rules: 49 Timeless Selling Principles¿and How to Apply Them","description":"\u003cp\u003eFrom the \u003ci\u003eWall Street Journal\u003c\/i\u003e best-seller.\u003c\/p\u003e\u003cp\u003e    All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby.\u003c\/p\u003e\u003cp\u003e    Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in \u003ci\u003eThe Sandler Rules\u003c\/i\u003e. And when salespeople know the rules, they get results.\u003c\/p\u003e\u003cp\u003e    Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?\u003c\/p\u003e\u003cp\u003e    Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.\u003c\/p\u003e\u003cp\u003e    Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of \u003ci\u003eFive Minutes with VITO\u003c\/i\u003e, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47151137259760,"sku":"2940172472268","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172472268_p0.jpg?v=1763836299","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172472268","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}