{"product_id":"2940172500886","title":"The Little Book That Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets","description":"Next in the \u003ci\u003eLittle Book, Big Profit\u003c\/i\u003e series, \u003ci\u003eThe Little Book of Big Return,s\u003c\/i\u003e shows the listener how to profit like the rich from a powerful, proven investment strategy. It was written by the leading thinker in asset allocation, David Darst.\u003cbr\u003e\u003cbr\u003eWith somewhat of a dry reputation, the topic of asset allocation has been seen as a concern only to professionals and academics disputing research papers and academic theory. However the reality of the rich and their use of asset allocation tell a different story. \u003cbr\u003e\u003cbr\u003eAsset allocation is the ultimate determinant of returns and can make the difference between matching the market or beating the market (or not losing in the market). How assets are allocated (stocks, bonds, cash, other mix) does make a substantial difference to the average portfolio, and the wealthy have long used asset allocation strategies to increase their wealth -- substantially.  Now these same strategies can be understood and used by anyone.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118077034736,"sku":"2940172500886","price":14.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172500886_p0.jpg?v=1763837140","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172500886","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}