{"product_id":"2940172529436","title":"The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less","description":"\u003cp\u003eThe marketing methods of the past are  losing effectiveness as consumers are getting smarter and smarter and have  less and less time. What is needed is a new way of doing business, a method  that is simultaneously socially responsible and far more effective than  \"old marketing\". This new way is \u003ci\u003eThe Irresistible Offer\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e When Domino's Pizza gave their customers an offer they couldn't refuse,  \"30 minutes or less\" or the pizza was free, Domino's grew from a  single store to a $4 billion chain. New marketing guru Mark Joyner defines  and explains this revolutionary selling philosophy and helps you apply it to  your own business. He examines the elements that make up \u003ci\u003eThe Irresistible  Offer\u003c\/i\u003e and presents a formula for creating one of your own and tools to help  you estimate the effectiveness of your offer in advance.\u003c\/p\u003e\u003cp\u003e  The clock is ticking. Don't manipulate your customer. Manipulate your offer  instead so customers find it, and your company, truly irresistible!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116928581872,"sku":"2940172529436","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172529436_p0.jpg?v=1763838702","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172529436","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}