{"product_id":"2940172529627","title":"The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You","description":"\u003cp\u003eSmart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In \u003ci\u003eThe Storytelling Edge\u003c\/i\u003e, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.\u003c\/p\u003e\u003cp\u003eJoin as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.\u003c\/p\u003e\u003cp\u003eWith \u003ci\u003eThe Storytelling Edge\u003c\/i\u003e you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people careamp;mdash;in work and in life.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116773425392,"sku":"2940172529627","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172529627_p0.jpg?v=1763838987","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172529627","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}