{"product_id":"2940172529672","title":"Brand Now: How to Stand Out in a Crowded, Distracted World","description":"\u003cp\u003e\u003ci\u003eBrand Now\u003c\/i\u003e uncovers the new rules of branding in our complex and chaotic world. Written by the author of \u003ci\u003eGet Scrappy\u003c\/i\u003e, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off.\u003c\/p\u003e\u003cp\u003eThe book helps you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a brand with meaning\u003c\/li\u003e\n\u003cli\u003eReinforce it with the right touchpoints\u003c\/li\u003e\n\u003cli\u003eHone your brand's unique story\u003c\/li\u003e\n\u003cli\u003eShare it through engaging content\u003c\/li\u003e\n\u003cli\u003eCultivate a sense of community\u003c\/li\u003e\n\u003cli\u003eCraft a coherent experience\u003c\/li\u003e\n\u003cli\u003eStand out with simplicity and transparency\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noiseamp;mdash;and win a place in the hearts and minds of your customers.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47116928712944,"sku":"2940172529672","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172529672_p0.jpg?v=1763837666","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172529672","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}