{"product_id":"2940172529733","title":"Artificial Intelligence for Marketing: Practical Applications","description":"\u003cp\u003eThis book walks you through the \"need-to-know\" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.\u003c\/p\u003e\u003cp\u003eSimple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this audiobook will help you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpeak intelligently about Artificial Intelligence and its advantages in marketing\u003c\/li\u003e\n\u003cli\u003eUnderstand how marketers without a Data Science degree can make use of machine learning technology\u003c\/li\u003e\n\u003cli\u003eCollaborate with data scientists as a subject matter expert to help develop focused-use applications\u003c\/li\u003e\n\u003cli\u003eHelp your company gain a competitive advantage by leveraging leading-edge technology in marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eArtificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategiesamp;mdash;and companies that effectively utilize these latest tools will reap the benefit in the marketplace. \u003ci\u003eArtificial Intelligence for Marketing\u003c\/i\u003e provides a nontechnical crash course to help you stay ahead of the curve.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106074607856,"sku":"2940172529733","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172529733_p0.jpg?v=1763839737","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172529733","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}