{"product_id":"2940172557637","title":"Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles","description":"\u003cp\u003eWe're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eInbound Organization\u003c\/i\u003e shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover the foundation of inbound principles\u003c\/li\u003e\n\u003cli\u003eLearn how to put ideas into practice today\u003c\/li\u003e\n\u003cli\u003eRead about organizations that successfully apply the principles of Inbound\u003c\/li\u003e\n\u003cli\u003eKeep your business on course to succeed amidst buyer changes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106082636016,"sku":"2940172557637","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172557637_p0.jpg?v=1763839941","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172557637","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}