{"product_id":"2940172557798","title":"It's Not What You Say: How to Sell Your Message When It Matters Most","description":"No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion-at the top of their game. \u003cbr\u003e  Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, listeners of \u003ci\u003eIt's Not What You Say\u003c\/i\u003e will discover how to:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e Use the rule of three to win any audience over \u003c\/li\u003e\n\u003cli\u003e Prepare so you can be yourself - but better \u003c\/li\u003e\n\u003cli\u003e Embrace the unknown and conquer any fear\u003c\/li\u003e\n\u003c\/ul\u003e Capturing a life time's work in the art of persuasive communication, this powerful audiobook reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118082113776,"sku":"2940172557798","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172557798_p0.jpg?v=1763839640","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172557798","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}