{"product_id":"2940172558238","title":"Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy","description":"\u003cp\u003eIn \u003ci\u003eGo Long\u003c\/i\u003e, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy did CEO Larry Merlo allow CVS to take a two-billion-dollar hit amp;mdash; on purpose?\u003c\/li\u003e\n\u003cli\u003eHow did CEO Alan Mulally maneuver Ford's $48-billion turnaround?\u003c\/li\u003e\n\u003cli\u003eHow did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard\u003c\/li\u003e\n\u003cli\u003eEnterprise build a long-term strategy?\u003c\/li\u003e\n\u003cli\u003eWhy did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?\u003c\/li\u003e\n\u003cli\u003eHow did CEO Ivan Seidenberg convince his investors and board to allow him to make a $150-billion bet?\u003c\/li\u003e\n\u003cli\u003eHow did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese leaders argue that a short-term mind-set might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106127102192,"sku":"2940172558238","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172558238_p0.jpg?v=1763839659","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172558238","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}