{"product_id":"2940172558658","title":"No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It","description":"\u003cp\u003eEntrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makeamp;mdash;first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.\u003c\/p\u003e\u003cp\u003eLed by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing\/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brandamp;mdash;without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribeamp;mdash;customers who believe in, buy, and promote their brand.\u003c\/p\u003e\u003cp\u003eTruths and tactics are illustrated with case studies, examples and insights from other well-known brands.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118083260656,"sku":"2940172558658","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172558658_p0.jpg?v=1763839676","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172558658","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}