{"product_id":"2940172558665","title":"The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money","description":"\u003cp\u003eWhy do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - \"the behavior gap\". He found that once people understood it, they started doing much better.\u003c\/p\u003e\u003cp\u003e    Richards's way with words and images has attracted a loyal following to his blog posts for \u003ci\u003eThe New York Times\u003c\/i\u003e, appearances on National Public Radio, and his columns and lectures. His audiobook will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.\u003c\/p\u003e\u003cp\u003e    He'll help you to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e    Avoid the tendency to buy high and sell low;  \u003c\/li\u003e\n\u003cli\u003eAvoid the pitfalls of generic financial advice;  \u003c\/li\u003e\n\u003cli\u003eInvest all of your assets - time and energy as well as savings - more wisely;  \u003c\/li\u003e\n\u003cli\u003eQuit spending money and time on things that don't matter;  \u003c\/li\u003e\n\u003cli\u003eIdentify your real financial goals;  \u003c\/li\u003e\n\u003cli\u003eStart meaningful conversations about money;  \u003c\/li\u003e\n\u003cli\u003eSimplify your financial life; and  \u003c\/li\u003e\n\u003cli\u003eStop losing money!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e  It's never too late to make a fresh financial start. As Richards writes: \u003ci\u003e\"We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough.\"\u003c\/i\u003e\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118105641200,"sku":"2940172558665","price":27.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172558665_p0.jpg?v=1763839418","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172558665","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}