{"product_id":"2940172558740","title":"Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force","description":"\u003cp\u003e\u003ci\u003eSales Enablement\u003c\/i\u003e is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.\u003c\/p\u003e\u003cp\u003eSmarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118083522800,"sku":"2940172558740","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172558740_p0.jpg?v=1763839856","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172558740","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}