{"product_id":"2940172558962","title":"Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever","description":"\u003cp\u003eExpert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever-franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.\u003c\/p\u003e\u003cp\u003eLearn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEvaluate your existing businesses for franchisability  Identify the advantages and disadvantages of franchising\u003c\/li\u003e\n\u003cli\u003eDevelop a business plan for growth on steroids\u003c\/li\u003e\n\u003cli\u003eEvaluate legal risk, obtain necessary documents, and protect intellectual property\u003c\/li\u003e\n\u003cli\u003eCreate marketing plans, build lead generation, and branding for a new franchise\u003c\/li\u003e\n\u003cli\u003eCultivate the franchisee-franchisor relationship\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106127298800,"sku":"2940172558962","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172558962_p0.jpg?v=1763839290","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172558962","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}