{"product_id":"2940172573040","title":"Life as We Made It: How 50,000 Years of Human Innovation Refined - And Redefined - Nature","description":"Research Paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, comment: Grade has been converted from Australian (32\/40) to German (1.6) , abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry \u0026amp; Porter (2010) reports a 'relatively important and statistically significant relationship between web site traffic and box office revenue'. Movie trailers have been a vital part of the advertising process, appearing 'very early on - around 1912 - although they did not become standard for several years' (Film Reference, N\/A).\u003cp\u003eOf some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers-and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country's annual budget to concoct them (Merin, 2008).\u003c\/p\u003e\u003cp\u003eAccording to a study by Microsoft Advertising and 20th Century Fox, '[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser's] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers' decision to view a film' (Microsoft Advertising, 2009).\u003c\/p\u003e\u003cp\u003eSnell (2009) believes that movies are a large part of the entertainment industry and that 'in recent years their websites have become increasingly critical to their overall success'.\u003c\/p\u003e","brand":"Recorded Books, LLC","offers":[{"title":"Default Title","offer_id":47106128937200,"sku":"2940172573040","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172573040_p0.jpg?v=1769907562","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172573040","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}