{"product_id":"2940172582196","title":"Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences","description":"\u003cp\u003e\u003cb\u003eGet ahead of the customer experience curve!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCompanies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - \u003ci\u003eCustomer Obsessed\u003c\/i\u003e teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCustomer Obsessed\u003c\/i\u003e looks at customer experience with an eye toward business transformation, providing high-level insight into each business element that affects that experience. It offers more than outward-facing prescriptive actions, providing a whole company approach to redefine what it means to be customer-focused and achieve higher levels of success.\u003c\/p\u003e\u003cp\u003eSee how some of today's biggest brands translate data into customer moments, design systems to recognize opportunities to interact, and keep everyone on the same page to deliver personalized experiences.\u003c\/p\u003e\u003cp\u003eThe framework gives you all you need to create a customer-obsessed culture where you can:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrioritize people over technology to connect with employees, partners, and customers on a more powerful level\u003c\/li\u003e\n\u003cli\u003eAccess every critical metric in your business from your phone, from anywhere in the world, through a simple dashboard\u003c\/li\u003e\n\u003cli\u003eReach into the cloud and see customer sentiment, know how customers found your brand, and predict what will keep them engaged\u003c\/li\u003e\n\u003cli\u003eLead with transparency to earn respect and support from your team and clarify executive decision making\u003c\/li\u003e\n\u003cli\u003eCreate exceptional customer experiences with insights from a CEO who's been on the forefront of the cloud revolution and business transformation for 15 years\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThrough practical advice and real-world examples, \u003ci\u003eCustomer Obsessed\u003c\/i\u003e provides a comprehensive road map to help you build a better, more innovative business.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106086600944,"sku":"2940172582196","price":29.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172582196_p0.jpg?v=1763840968","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172582196","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}