{"product_id":"2940172582264","title":"The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations","description":"Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? \u003cbr\u003e Today's customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers' behaviors is more critical than ever. \u003cbr\u003e \u003ci\u003eThe Customer of Tomorrow\u003c\/i\u003e examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton's reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing:  \u003cbr\u003e \u003cul\u003e\n\u003cli\u003eCustomer loyalty in the age of big data\u003c\/li\u003e\n\u003cli\u003e When more data doesn't mean better customer service\u003c\/li\u003e\n\u003cli\u003e How to build loyal customers in the information age\u003c\/li\u003e\n\u003cli\u003e Why customer service is often the ignored side of social media\u003c\/li\u003e\n\u003cli\u003e When does it make sense to have a bricks amp; mortar location for customers\u003c\/li\u003e\n\u003c\/ul\u003eThe Customer of Tomorrow will help you continue to win wallet-share with customers. \u003cbr\u003e Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47106197225712,"sku":"2940172582264","price":5.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172582264_p0.jpg?v=1763841691","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172582264","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}