{"product_id":"2940172586569","title":"The Franchisee Handbook: Everything You Need to Know About Buying and Growing a Franchise","description":"\u003cp\u003e\u003cb\u003eMark Siebert, franchise expert and author of \u003ci\u003eFranchise Your Business\u003c\/i\u003e, flips his script from franchising your existing business to offer entrepreneurs a comprehensive guide to succeeding as franchisees.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Franchisee Handbook\u003c\/i\u003e tells listeners how to take a systematic approach to assess and invest in franchise opportunities, so they end up with the right fit for their entrepreneurial style. Sharing tales from the trenches and real-world anecdotes from successful franchises (and a few cautionary tales from those who didn't make it), Siebert lays out everything you need to know before signing with well-known franchises, from locally owned names to global brands.\u003c\/p\u003e\u003cp\u003eAs an expert witness, he has seen a number of failed franchisees (especially in the last 10 years) and will dish the dirt on what successful franchisees have in common and how they play to win. And those cautionary tales? Many went into franchising with the expectation that franchising was a silver bullet that did not require hard work or skills. Siebert will dispel that myth and reveal to prospective franchisees a proven, logical, step-by-step method to close the sale and set themselves up for long-term franchise success.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118110458096,"sku":"2940172586569","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172586569_p0.jpg?v=1763840073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172586569","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}