{"product_id":"2940172586613","title":"The Art of Product Design: Changing How Things Get Made","description":"\u003cp\u003e\u003cb\u003eEmbrace Open Engineering, and accelerate the design and manufacturing processes\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eProduct development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal \"experts\" for new ideas. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Art of Product Design\u003c\/i\u003e explains the rise of \"Open Engineering\", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization, increasing the quality and frequency of input from different groups and stakeholders.\u003c\/p\u003e\u003cp\u003eOpen Engineering is crowdsourcing, it's collaborating, it's sharing and connecting. And it's helping a growing number of companies create better products faster than they ever imagined. \u003ci\u003eThe Art of Product Design\u003c\/i\u003e reveals how to harness its power for your company.\u003c\/p\u003e\u003cp\u003eHardi Meybaum is the founder and CEO of GrabCad, the largest community of mechanical engineers and designers in the world.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47118110589168,"sku":"2940172586613","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172586613_p0.jpg?v=1763842025","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172586613","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}