{"product_id":"2940172587078","title":"The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies","description":"\u003cp\u003e\u003cb\u003eTurn data into revenue in the B2B marketing sphere.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Revenue Acceleration Rules\u003c\/i\u003e is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this audiobook explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from \"why?\" to \"how?\", this audiobook provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.\u003c\/p\u003e\u003cp\u003eBusiness-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSupercharge your demand waterfall.\u003c\/li\u003e\n\u003cli\u003eAlign marketing and sales.\u003c\/li\u003e\n\u003cli\u003eLearn best practices from industry experts.\u003c\/li\u003e\n\u003cli\u003eGrow revenue with account-based marketing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47123596968176,"sku":"2940172587078","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172587078_p0.jpg?v=1763840811","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172587078","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}