{"product_id":"2940172587399","title":"AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales","description":"\u003cp\u003e\u003cb\u003eGet on board the next massive marketing revolution\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAI for Marketing and Product Innovation\u003c\/i\u003e offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell.\u003c\/p\u003e\u003cp\u003eThe future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the \"what\" to reveal the \"how\":\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e How do we use AI and ML in ways that speak to the human spirit?\u003c\/li\u003e\n\u003cli\u003e How to we translate cold technological innovation into creative tools that forge deep human connections?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book reveals the ins and outs of these groundbreaking technological tools.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47123684884720,"sku":"2940172587399","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172587399_p0.jpg?v=1763840094","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172587399","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}