{"product_id":"2940172615559","title":"Why Smart People Make Dumb Mistakes with their Money","description":"Why Smart People Make Dumb Mistakes with their Money.  \u003cbr\u003e  This program explains why investors (possibly your clients) make such poor decisions with their money. Why do investors constantly chase returns? \u003cbr\u003e  Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money, yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life. \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eHow Overconfidence Bias creates poor investment decisions.\u003c\/li\u003e\n\u003cli\u003eHow the Endowment Effect stops you from selling bad investments.\u003c\/li\u003e\n\u003cli\u003eHow Sunk Cost Fallacy causes you to own investments until they are worthless.\u003c\/li\u003e\n\u003cli\u003eHow Status Quo Bias makes change more difficult.\u003c\/li\u003e\n\u003cli\u003eHow Framing and Anchoring motivates you to spend more.\u003c\/li\u003e\n\u003cli\u003eThe 7 steps in picking an outstanding financial advisor\u003c\/li\u003e\n\u003cli\u003eThe 5 critical concepts in creating a successful portfolio\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e  These are the concepts you you will in Behavioral Investing.  \u003cbr\u003e \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47099064516848,"sku":"2940172615559","price":24.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172615559_p0.jpg?v=1763841774","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172615559","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}