{"product_id":"2940172615733","title":"Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale","description":"\u003cp\u003eSales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies.\u003c\/p\u003e\u003cp\u003eThis audiobook explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind common factors holding your sales back-and reverse them through channel optimization.\u003c\/li\u003e\n\u003cli\u003eHumanize sales with personas and relevant information at every turn.\u003c\/li\u003e\n\u003cli\u003eUnderstand why A\/B testing is so incredibly critical to success, and how to do it right.\u003c\/li\u003e\n\u003cli\u003eTake your sales process to the next level with a rock solid, modern sales engagement strategy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis audiobook is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47103102189808,"sku":"2940172615733","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940172615733_p0.jpg?v=1763843148","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940172615733","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}