{"product_id":"2940173629487","title":"Audience of One: Television, Donald Trump, and the Politics of Illusion","description":"\u003cp\u003e\u003cb\u003eAn incisive cultural history that captures a fractious nation through the prism of television and the rattled mind of a celebrity president\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the tradition of Neil Postman's masterpiece \u003ci\u003eAmusing Ourselves to Death\u003c\/i\u003e, \u003ci\u003eAudience of One\u003c\/i\u003e shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the twentieth century, which joined millions of Americans in a shared monoculture, into today's zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump.\u003c\/p\u003e\u003cp\u003eReaching back to the 1940s, when Trump and commercial television were born, Poniewozik illustrates how Donald became \"a character that wrote itself, a brand mascot that jumped off the cereal box and entered the world, a simulacrum that replaced the thing it represented.\" Viscerally attuned to the media, Trump shape-shifted into a boastful tabloid playboy in the 1980s; a self-parodic sitcom fixture in the 1990s; a reality-TV \"You're Fired\" machine in the 2000s; and finally, the biggest role of his career, a Fox News¿obsessed, Twitter-mad, culture-warring demagogue in the White House.\u003c\/p\u003e","brand":"HighBridge Company","offers":[{"title":"Default Title","offer_id":47100520956144,"sku":"2940173629487","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940173629487_p0.jpg?v=1763855673","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940173629487","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}