{"product_id":"2940173636911","title":"Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24\/7\/365 (and How You Can Too)","description":"\u003cp\u003e\u003cb\u003eReal-time conversations turn leads into customers.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eConversational Marketing\u003c\/i\u003e is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th-century technology to communicate with 21st-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eConversational Marketing\u003c\/i\u003e pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow.\u003c\/p\u003e","brand":"Instructional Systems [Aubrey J. Kline (aka Jim Kline dba Instructional Systems)]","offers":[{"title":"Default Title","offer_id":47117021511920,"sku":"2940173636911","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940173636911_p0.jpg?v=1763855744","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940173636911","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}