{"product_id":"2940173670953","title":"Digitalisation","description":"\u003cp\u003eToday we are living at a time when all the traditional rules of business seem to have changed in a big way due to the penetration of digital technologies as well as threats attached with it. These in turn are forcing the business models and processes to go through a constant chan Like we see in other fields like that of teaching and advising business leaders from companies around the world, it is repeatedly heard the same urgent question: How do we adapt and transform for the digital age? Businesses founded before the rise of the Internet face a stark challenge: Many of the fundamental rules and assumptions that governed and grew their businesses in the pre-digital era no longer hold. The good news is that change is possible. Pre-digital businesses are not dinosaurs doomed to extinction.\u003c\/p\u003e","brand":"New England Endeavors","offers":[{"title":"Default Title","offer_id":47103275925744,"sku":"2940173670953","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940173670953_p0.jpg?v=1763858427","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940173670953","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}