{"product_id":"2940173731388","title":"How to Speak Machine : Computational Thinking for the Rest of Us","description":"\u003cp\u003e\u003cb\u003eVisionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJohn Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In \u003ci\u003eHow to Speak Machine\u003c\/i\u003e, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future.\u003c\/p\u003e\u003cp\u003eTechnology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHow to Speak Machine\u003c\/i\u003e provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products - while avoiding the pitfalls inherent to the medium.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47103329829104,"sku":"2940173731388","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940173731388_p0.jpg?v=1763859132","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940173731388","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}