{"product_id":"2940173785343","title":"Tatalog : Eight Modern Stories from a Timeless Institution","description":"\u003cp\u003e\u003ci\u003eTATAlog\u003c\/i\u003e presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.\u003c\/p\u003e\u003cp\u003eFrom Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, \u003ci\u003eTATAlog\u003c\/i\u003e, written by a Tata insider, reveals the DNA of every TATA enterpriseamp;mdash;a combination of being pioneering, purposive, principled and 'not perfect'.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47099292614896,"sku":"2940173785343","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940173785343_p0.jpg?v=1772496446","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940173785343","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}