{"product_id":"5099945744822","title":"Air: Best of Bach","description":"Monografiya posvyashchena sozdaniyu razvitogo rynka innovatsionnykh depozitnykh produktov dlya rossiyskikh kommercheskikh bankov. Rassmotreny teoreticheskie i prakticheskie osnovy formirovaniya i vnedreniya kombinirovannykh depozitnykh produktov, proanalizirovana ikh effektivnost' dlya bankovskogo biznesa, vyyavleny faktory, sderzhivayushchie ikh razvitie na rossiyskom rynke. V rezul'tate avtorom razrabotana metodika konstruirovaniya kombinirovannykh depozitnykh produktov dlya kommercheskikh bankov i professional'nykh uchastnikov fondovogo rynka v usloviyakh rossiyskoy ekonomiki. Obobshchiv imeyushchiysya mirovoy opyt, avtor obosnovyvaet neobkhodimost' vnedreniya innovatsionnogo produkta - kombinirovannykh depozitov v lineyku bankovskikh uslug rossiyskikh kommercheskikh bankov, chto pozvolit bankam bolee gibko osushchestvlyat' risk-menedzhment i uvelichivat' dokhodnost', osobenno v usloviyakh mirovogo krizisa. Nauchnye polozheniya raboty imeyut prakticheskuyu znachimost' i mogut byt' ispol'zovany pri formirovanii depozitnoy politiki kommercheskikh bankov, a takzhe predstavlyayut nesomnennyy interes, kak dlya praktikuyushchikh ekonomistov, tak i dlya uchyenykh, aspirantov, studentov, izuchayushchikh bankovskoe delo.","brand":"EMI","offers":[{"title":"Default Title","offer_id":47093469577456,"sku":"5099945744822","price":9.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/5099945744822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}