{"product_id":"5411867335245","title":"New Score For Koyaanisqatsi","description":"This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory.\u003cp\u003e\u003ci\u003e\"Few marketing and brand strategy books offer the insights in such a simple and direct format.\" - \u003c\/i\u003e\u003cbr\u003eDavid Placek, founder, Lexicon Branding\u003cbr\u003e(creators of BlackBerry, Swiffer, Sonos)\u003c\/p\u003e\u003cp\u003eMore than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?\u003c\/p\u003e\u003cp\u003eIn \u003cb\u003eThe only brand book you will ever need\u003c\/b\u003e you read everything you need to know - fast.\u003c\/p\u003e\u003cp\u003e- Fast forward the success of your brand in a couple of hours\u003c\/p\u003e\u003cp\u003e- Grasp the key concepts of branding with the help of quirky illustrations\u003c\/p\u003e\u003cp\u003e- Find out what start-up books don't tell you\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichiel Maandag\u003c\/b\u003e is a brand advisor and founder at monday brand advisory, Helsinki. He has invented unique and highly effective methods to help create winning brands.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLiisa Puolakka\u003c\/b\u003e is a director of design research and strategy at ChauhanStudio, London. She is former head of Nokia's global brand identity.\u003c\/p\u003e\u003cp\u003eReviews:\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Invaluable!\"\u003c\/i\u003e - Holly Grainger, founder, scooTow Ltd\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A must-read for any start-up crew and not a bad refresher for more mature organisations either.\"\u003c\/i\u003e - Matias Myllyrinne, CEO, Remedy Entertainment\u003cbr\u003e(creators of Max Payne)\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"A superb job of simplifying the complex and misunderstood world of how to brand your business.\" - \u003c\/i\u003e\u003cbr\u003eKeith Pardy, investor \u0026amp; consultant, former CMO \u0026amp; Head of Brand at Coca-Cola, Nokia, BlackBerry\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.\" - \u003c\/i\u003e\u003cbr\u003eBlanca Juti, Chief Brand Officer, Rovio Entertainment (creators of Angry Birds)\u003c\/p\u003e","brand":"Forced Exposure","offers":[{"title":"Default Title","offer_id":50096416850160,"sku":"5411867335245","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/5411867335245","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}