{"product_id":"8033622532033","title":"?ntre Doua Lumi","description":"V monografii dvukh avtorov rassmatrivaetsya shirokiy spektr voprosov, svyazannykh s issledovaniem informatsionno-kommunikativnykh aspektov sovremennogo marketinga i upravleniya i obosnovyvaetsya novaya kontseptsiya marketinga - marketing vliyaniya. Terminu vliyanie pridaetsya pri etom status novoy ekonomicheskoy i filosofskoy kategorii, kotoryy avtory predlagayut rassmatrivat' kak tsenneyshiy ekonomicheskiy i upravlencheskiy resurs dlya firm, organizatsiy, setevykh soobshchestv, rabotayushchikh v usloviyakh ekonomiki nachala XXI veka. Pervostepennoe vnimanie v monografii udeleno obosnovaniyu neobkhodimosti formirovaniya informatsionnoy politiki, baziruyushcheysya na sovremennykh realiyakh i organizatsii sistemnogo ispol'zovaniya mezhsub\"ektnykh kommunikatsiy na urovne organizatsiy i setevykh soobshchestv, funktsioniruyushchikh v global'noy konkurentnoy srede. Strukturnyy plan knigi otrazhaet eti dve bazovye idei, lezhashchie v osnove kontseptsii marketinga vliyaniya i sootvetstvuyushchie oblasti nauchnykh interesov avtorov. Monografiya mozhet byt' poleznoy dlya rukovoditeley predpriyatiy i spetsialistov v oblasti upravleniya i marketinga. Rekomenduetsya takzhe prepodavatelyam, aspirantam, magistrantam, studentam i slushatelyam vysshikh ekonomicheskikh shkol.","brand":"AURAL MUSIC","offers":[{"title":"Default Title","offer_id":47088896409840,"sku":"8033622532033","price":16.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/8033622532033_p0.jpg?v=1763610706","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/8033622532033","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}