{"product_id":"8804775255397","title":"Al1 (Asia)","description":"\u003cp\u003eAmazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A\/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.\u003c\/p\u003e\u003cp\u003eWant to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A\/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet best practices for analyzing and applying user data when making design decisions\u003c\/li\u003e\n\u003cli\u003eLearn different approaches to data-informed design\u003c\/li\u003e\n\u003cli\u003eUnderstand potential pitfalls when relying on data\u003c\/li\u003e\n\u003cli\u003eGet an insider’s view of how to make data-driven decisions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Super D Independent Dist.","offers":[{"title":"Default Title","offer_id":48370745377008,"sku":"8804775255397","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/8804775255397_p0.jpg?v=1768409068","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/8804775255397","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}