{"product_id":"9780007556786","title":"Starting a Business in 7 simple steps","description":"7 simple steps to a successful start upSo you’ve thought about starting a business, but how do you get started? We’ve broken it down into 7 simple steps.This book includes all the advice you need, from working out the objectives and vision of your company and defining your USPs, to writing a business plan and developing the sales and marketing strategy. Follow our simple steps and learn everything you need for a successful start up. Before long you’ll be watching your hard work pay off and doing something you love.","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47077890228464,"sku":"9780007556786","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780007556786_p0.jpg?v=1763616990","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780007556786","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}