{"product_id":"9780060084745","title":"Blockbusters: The Five Keys to Developing GREAT New Products","description":"\u003cp\u003eWhat Makes a BLOCKBUSTER? \u003c\/p\u003e\u003cp\u003eMore than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices — all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.\u003c\/p\u003e\u003cp\u003eLynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:\u003c\/p\u003e\u003cp\u003eCompelling Product Vision • Product Improvisation • Information Exchange • Senior Management Commitment • Teamwork\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47007896895728,"sku":"9780060084745","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060084745_p0.jpg?v=1763619409","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060084745","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}