{"product_id":"9780060755591","title":"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It","description":"\u003cp\u003eIn this compact disc edition of the totally revised underground bestseller — \u003cb\u003eThe E-Myth\u003c\/b\u003e, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business — from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to \u003cb\u003eThe E-Myth Revisited\u003c\/b\u003e, you will truly be able to grow your business in a predictable and productive way.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47021409534192,"sku":"9780060755591","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060755591_p0.jpg?v=1763619535","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060755591","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}