{"product_id":"9780060758684","title":"Alpha Dogs: How Your Small Business Can Become a Leader of the Pack","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003eOutsmart your competitors, leap to the head of the pack, and become an alpha dog!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003eHow does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAlpha Dogs\u003c\/i\u003e tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of \u003ci\u003eInc.\u003c\/i\u003e magazine, introduces eight men and women who share their hard-earned insights and practical tips—from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. \u003ci\u003eAlpha Dogs\u003c\/i\u003e is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47065242697968,"sku":"9780060758684","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060758684_p0.jpg?v=1772575975","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060758684","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}