{"product_id":"9780060776718","title":"Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life","description":"\u003cp\u003eThe era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called \u003cb\u003ePyroMarketing\u003c\/b\u003e. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.\u003c\/p\u003e\u003cp\u003eWord-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?\u003c\/p\u003e\u003cp\u003eThe key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. \u003cb\u003ePyroMarketing\u003c\/b\u003e simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists. \u003c\/p\u003e\u003cp\u003eTapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while \u003cb\u003ePyroMarketing\u003c\/b\u003e principles deliver powerful results over the long-term and for less money. Illustrated with case studies including \u003cb\u003eThe Purpose-Driven Life\u003c\/b\u003e, one of the bestselling books of all time, and the breakaway phenomenon \u003cb\u003eThe Passion of the Christ\u003c\/b\u003e, \u003cb\u003ePyroMarketing\u003c\/b\u003e is a comprehensive strategy that can help any business reach and retain new markets.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47021396951280,"sku":"9780060776718","price":13.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060776718_p0.jpg?v=1763619961","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060776718","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}