{"product_id":"9780060779627","title":"Mavericks at Work: Why the Most Original Minds in Business Win","description":"\u003cp\u003eMeet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed. \u003c\/p\u003e\u003cp\u003eBusiness as usual is a bust. In industry after indus-try, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, as wildcards—or \u003ci\u003emavericks\u003c\/i\u003e—are making waves and growing fast. There is a reason: In an age of hypercompetition and nonstop innovation, the only way to stand out from the crowd is to stand for something truly original.\u003c\/p\u003e\u003cp\u003eThat's the lesson behind the companies, executives, and entrepreneurs you'll meet in \u003ci\u003eMavericks at Work\u003c\/i\u003e.They are winning big in business by rethinking the logic of how business gets done. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, how you unleash new ideas, how you connect with customers, how your best people achieve great results. \u003c\/p\u003e\u003cp\u003eWho are these mavericks? They are break-the-mold business units inside giants such as IBM and Procter \u0026amp; Gamble, as well as high-profile innovators such as HBO and Pixar. They are Internet banks and gold mines, fashion retailers and advertising agencies, funky sandwich shops and hard-charging computer programmers. Together, they are creating an inspiring agenda that every business can put to work. \u003c\/p\u003e\u003cp\u003eTheir success demonstrates that:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBeing different makes all the difference\u003c\/li\u003e\n\u003cli\u003eSharing values beats selling value\u003c\/li\u003e\n\u003cli\u003eThe company with the smartest customers wins\u003c\/li\u003e\n\u003cli\u003eNobody is as smart as everybody\u003c\/li\u003e\n\u003cli\u003eCharacter counts for as much as credentials\u003c\/li\u003e\n\u003cli\u003eGreat leaders are insatiable learners\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a young professional setting out on your career, a senior executive looking to make your organization grow, or an entrepreneur building a company from scratch, \u003ci\u003eMavericks at Work\u003c\/i\u003e will help you think bigger, aim higher, and win more decisively. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47009932902640,"sku":"9780060779627","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060779627_p0.jpg?v=1763768191","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060779627","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}