{"product_id":"9780060781064","title":"Negotiate to Win: The 21 Rules for Successful Negotiating","description":"\u003cp\u003e\u003cb\u003eDiscover the Power\u003cbr\u003eOf Better Negotiating\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNegotiation is one skill everyone needs in order to get more of what they want — to sell more, to keep costs down, to manage better, to strengthen relationships — to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.\u003c\/p\u003e\u003cp\u003eThis indispensable guide covers all you'll ever need to know about negotiating, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 21 rules of successful negotiating — and how to defend against them!\u003c\/li\u003e\n\u003cli\u003e\"Quickies\" — specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others\u003c\/li\u003e\n\u003cli\u003eWhy Americans are among the worst negotiators on Earth\u003c\/li\u003e\n\u003cli\u003eHow to overcome your natural reluctance to bargain\u003c\/li\u003e\n\u003cli\u003eWhy win-win negotiating is so vital\u003c\/li\u003e\n\u003cli\u003eHow to thoroughly prepare for your negotiations\u003c\/li\u003e\n\u003cli\u003eHow to deal with counterparts who intimidate or harass you\u003c\/li\u003e\n\u003cli\u003eHow to negotiate ethically — and deal with those who don't\u003c\/li\u003e\n\u003cli\u003eHow to negotiate more successfully across cultural lines\u003c\/li\u003e\n\u003cli\u003eThomas's Truisms — 50 memorable negotiating maxims \u003c\/li\u003e \u003cli\u003eThe psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47009933590768,"sku":"9780060781064","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780060781064_p0.jpg?v=1763619969","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780060781064","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}